That is weird, but when you know something — you think it is kind of obvious for everybody. That is why I didn’t really want to translate this article. To my mind, topics related to setting-up goals and self-motivation are discussed and described thousands of times and I will not tell anything new to people who is my age or older.
But when I communicate to graduates architects guys from my home town, I realize that most of them are really in a deep forest of frustration about what to do after final applauds of diploma comity and getting certificate. Because for people who kept their «background radar of opportunities» switched off for many years, any change of environment outside is very, very painful.
I wrote this article 2 years ago when was working mostly with private small-scale housing, so tried to make mainly for myself surtain technology or step-by-step efficient guidance.
But pretty sure, that most of conclusions (with certain changes) can be scaled up to big projects, because problematic background of communication of architect and client does not depends on scale that much.
Inspired by the book of Richard Florida called «Creative class».
Self-identifying of people has changed greatly last dozens of years. Before (let’s say, 50-100 years ago) people identified themselves with the companies they worked for. If to ask a person to introduce himself, 50 years ago the answer would be: «I’m John, I work in General Motors,» or «I’m Bob, I work on aircraft factory». This factory is his constanta.
If you will ask the same question now, you will see that people no longer associate themselves with their employers. Their constanta is now different: general occupation and sometimes place of being grown up. «I am Kseniya, architect from Russia».
What immediately comes to mind regarding to modern architecture in Asia is folowing: it is simple, formal, symbolic and carries a simple message — what is higher, larger and longer is better.