Inspired by the book of Richard Florida called «Creative class».

Self-identifying of people has changed greatly last dozens of years. Before (let’s say, 50-100 years ago) people identified themselves with the companies they worked for. If to ask a person to introduce himself, 50 years ago the answer would be: «I’m John, I work in General Motors,» or «I’m Bob, I work on aircraft factory». This factory is his constanta.

If you will ask the same question now, you will see that people no longer associate themselves with their employers. Their constanta is now different: general occupation and sometimes place of being grown up. «I am Kseniya, architect from Russia».

To my opinion, there is a direct connection between appearance of «creative class» and growing-up of generation Y (1985-1995 years of born), which is now a backbone of creative class. It is super different from previous generation X (1970-1985). X-people considered «interesting job» as super good luck and super luxury thing, because what was much more important is money they could make. Y-s do not connect themselves to employer considering job as a partnership, which occurs only as long as both parties are interested. So, basically, they changed not only self-identifying but also their lifes’ constants.

There are some facts to prove it. In the early 2000s, one american IT magazine did a survey. They asked readers which working factors are very important for them, and which can be given up.

«Interesting and responsible work» was not just leading, and was leading with a margin. The second place was taken by «convenient and flexible working hours» (generation Y means «not to sit for the money, but to work accordingly to task»). «Salary» factor was only on the 4th place. Not the last one (in total it was 12), but not even in the first three.

And that is absolutely true. For example, there is very common situation with my friends (architects) when people are quitting because don’t like the job, however much they were paid. And no one so far quitted because of being low paid. I even know the phrase, that architect will not be less hard-working if he is less paid. And you can say that about any «creative-class-person» in general.

Finally, as Richard Florida noticed, the creative class prefer not a vertical career (what we call the corporate ladder), but horizontal career — extension of competence. This kind of people normally do not wait when someone will teach them, they learn themselves and spend up to 30% of the time for learning.

It was interesting to recognize me in this portrait. And have you recognize yourself?

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